Yuxin Cai - Using head-mounted eye trackers to explore children’s color preferences and perceptions

Journal article

Zihe Chen, Tingmin Yan, YuXin Cai, Tianjian Cui, Shangbin Chen
Frontiers in Psychology, vol. 14, Frontiers, 2023 Dec, p. 1205213

DOI: 10.3389/fpsyg.2023.1205213

Cite

APA Click to copy
Chen, Z., Yan, T., Cai, Y. X., Cui, T., & Chen, S. (2023). Using head-mounted eye trackers to explore children’s color preferences and perceptions of toys with different color gradients. Frontiers in Psychology, 14, 1205213. https://doi.org/10.3389/fpsyg.2023.1205213

Chicago/Turabian Click to copy
Chen, Zihe, Tingmin Yan, YuXin Cai, Tianjian Cui, and Shangbin Chen. “Using Head-Mounted Eye Trackers to Explore Children’s Color Preferences and Perceptions of Toys with Different Color Gradients.” Frontiers in Psychology 14 (December 2023): 1205213.

MLA Click to copy
Chen, Zihe, et al. “Using Head-Mounted Eye Trackers to Explore Children’s Color Preferences and Perceptions of Toys with Different Color Gradients.” Frontiers in Psychology, vol. 14, Frontiers, Dec. 2023, p. 1205213, doi:10.3389/fpsyg.2023.1205213.

BibTeX Click to copy

@article{chen2023a,
  title = {Using head-mounted eye trackers to explore children’s color preferences and perceptions of toys with different color gradients},
  year = {2023},
  month = dec,
  journal = {Frontiers in Psychology},
  pages = {1205213},
  publisher = {Frontiers},
  volume = {14},
  doi = {10.3389/fpsyg.2023.1205213},
  author = {Chen, Zihe and Yan, Tingmin and Cai, YuXin and Cui, Tianjian and Chen, Shangbin},
  month_numeric = {12}
}

Abstract

This study investigated how color gradients affect the attraction and visual comfort of children aged 4 to 7 years. We analyzed 108 eye-tracking datasets, including the color attraction index (COI), visual comfort index (PUI), and saccade rate (SR). The findings revealed that children are more attracted to colors as saturation decreases and brightness increases within a specific range. Beyond this range, reduced saturation diminishes color appeal. Moderate brightness and contrast enhance visual comfort during play, while extremely low contrast hinders concentration. Warm colors (red, orange, and yellow) slightly dominate preferences; however, the roles of hue, saturation, and brightness in children’s color preferences remain inconclusive. These insights have practical implications for age-appropriate toy design and marketing. Future research should explore age-specific color preferences for more targeted design strategies.